diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 2ff8fbd91e835405535bcf2767579ce1a0d81856..11b9f7681cf77b8c9cdcbc21702d3d3ccb5c2819 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -105,7 +105,12 @@ pages:
   tags: [ docker ]
   stage: deploy
   only:
-    - dev
+    refs:
+      - /^release-.*$/i
+      - master
+    variables:
+      # run pages only on gitlab.com
+      - $CI_SERVER_HOST == "gitlab.com"
   script:
       # TODO is this a good location here?
     - npm install jsdoc