diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index ca1a011fe26888881ad2fb47d9576c4662f21ca0..fc36d18b8f8c882b737674e80e04b3bc5a505277 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -84,7 +84,12 @@ pages:
   tags: [ docker ]
   stage: deploy
   only:
-    - dev
+    refs:
+      - /^release-.*$/i
+      - master
+    variables:
+      # run pages only on gitlab.com
+      - $CI_SERVER_HOST == "gitlab.com"
   script:
     - echo "Deploying"
     - cat doc/index.rst